The market is growing: more success to companies with PR

21. Aug 2007

The Austrian PR sector is just about reaching the magic mark of 1 billion Euro. A clear sign that acceptance and appreciation of public relations work is higher than ever. 83 % of all companies practicing PR are convinced that professional public relations make companies more successful. This is the result of a study made by the Institute for Basic Research by order of the PRVA and the Professional Association Advertising and Marketing Communication.

In particular, the importance of PR consultancies is steadily increasing. In the case of media relations, Corporate Social Responsibility and longterm PR measures, more than 50% of the companies bank on the know-how of external consultancies. A specially enjoyable result: 84 % of the clients are very satisfied or satisfied with their consultancy.

Alfred Autischer, trade speaker of the PR consultancies, concludes: “The study shows that PR have found their establishment as integral part of business management. The clients are highly satisfied with the performance of the consultancies. This just confirms the excellent quality of the Austrian consultancies.”