Transsilvanian partnership

22. Aug 2007

senft & partner cooperates with Rumanian Vitrina

Vienna/Cluj – October 13, 2007. From now on the Viennese PR agency senft & partner cooperates with Vitrina, the biggest owner-held advertising and PR agency in Rumania.

The economic relations between Austria and Rumania are exceptionally strong. More than 4.000 Austrian companies have poured roughly 9 billion Euro into this heavily expanding market. With that Austria is by a long way the biggest foreign investor in Rumania. Good communication with authorities, media, business partners and consumers will significantly influence the success. „Corporate communication is a very local business. Even if we deal with transnational communication strategies of international groups it is of particular importance to respect and to respond to local and cultural particularities“, Susanne Senft, managing partner of senft & partner, emphasizes. „With Vitrina we have a highly qualified partner on the spot who has the necessary sense of locality and the adequate contacts.“
This cooperation offers a range of advantages for the clients of both agencies: first of all, the simplified interaction between the countries, the mutual level of quality and the personal service.
Vitrina and senft & partner are owner-held agencies and are securely established in their markets. Both work predominantly for industrial companies in the scope of investment goods.
Big names such as Rigips, Isover, Somfy or VELUX are listed on the customers´register of senft & partner. Danfoss, Billa, Michelin, Kronospan and Woodcote put their trust in Vitrina

Photo: Susanne Senft/senft & partner and Adrian Gog/Vitrina Advertising will communicatively support the Austrian-Rumanien business relations.

Further information:
senft & partner, Susanne Senft
A-1020 Vienna, Praterstraße 25a/13
Tel.: +43/1 219 85 42 – 23, mobile: 0660/219 85 42
s.senft@senft-partner.at