Best Practice:

SOMFY

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Somfy provides high-performance drive systems and intelligent control systems for roller shutters, exterior and interior shades and doors. The company’s communications activities are targeted at planners and constructors to convince them of the advantages of automated solar shading. User comfort and energy efficiency are supporting arguments.

A key success factor in the press relations activities for SOMFY is – apart from the very valid arguments – the excellent photo material. The focus is put on the advantages for the user. The product itself stays discreetly in the background.

A key success factor in the press relations activities for SOMFY is – apart from the very valid arguments – the excellent photo material. The focus is put on the advantages for the user. The product itself stays discreetly in the background.